# BharatPeople > Free, practical digital marketing education for India: SEO, local SEO, Google Ads, Meta Ads, social media, email and performance marketing, with ₹ budgets and examples from Indian businesses. Articles are written by Ameya Shriwas, Marketing Consultant. ## Guides and articles - [SEO for Beginners 2026: The Complete Guide for Indian Businesses](https://bharatpeople.in/guide-seo-beginners.html): SEO (search engine optimisation) is the practice of making your website the most useful, trustworthy answer for the searches your customers make, so Google shows it in free results. For beginners, it comes down to four jobs: make sure Google can find your pages, target the words customers use, write pages that answer them well, and earn trust through reviews, links and real experience. - [Local SEO for Indian Shops: Rank on Google Maps (Google Business Profile Guide 2026)](https://bharatpeople.in/guide-local-seo.html): To rank in Google Maps, claim and verify your Google Business Profile, choose the most accurate primary category, and complete every section with real photos, hours and services. Then collect genuine reviews and reply to them, keep your name, address and phone number identical everywhere, and support it all with a website page for each real location. - [Google Ads for Beginners: Launch Your First Campaign Step by Step (2026)](https://bharatpeople.in/guide-google-ads.html): To launch your first Google Ads campaign, set one clear goal, set up conversion tracking, and create a single Search campaign with 5–15 high-intent keywords in phrase or exact match. Add a negative keyword list, write responsive search ads with your offer and location, target only areas you serve, and review the search terms report every week. - [Google Ads on ₹500 a Day: What Actually Works for Small Indian Businesses](https://bharatpeople.in/blog-post.html): Yes, ₹500 a day (about ₹15,000 a month) can work for Google Ads if clicks in your industry cost a modest amount and you stay focused. Run one Search campaign for your best-selling service, use 5–15 high-intent keywords in phrase or exact match, add negatives, target only nearby areas during working hours, and track every call and enquiry. - [Meta Ads for Beginners: Facebook & Instagram Ads Guide for India (2026)](https://bharatpeople.in/guide-meta-ads.html): To run Meta Ads well, set up a Business portfolio with your Page, Instagram and ad account, then install the Meta Pixel and Conversions API. Choose the campaign objective that matches the result you want, start with a broad or simple audience, and test three to five genuinely different creatives. Judge ads on cost per result, not likes. - [Instagram Reels for Local Businesses in India: A Practical Guide (2026)](https://bharatpeople.in/instagram-reels-local-business.html): Instagram Reels work for local businesses when they show real work, real people and a clear next step. Set up a professional account with your city, contact buttons and WhatsApp link, then post 3–4 short Reels a week using repeatable formats like before-and-after, behind-the-scenes, FAQs and customer stories. Judge them on shares, saves, profile visits and enquiries, not just views. - [ROAS, CAC and Break-even: The Numbers Every Indian Advertiser Needs (2026)](https://bharatpeople.in/roas-cac-break-even.html): ROAS is revenue from ads divided by ad spend. Your break-even ROAS is 1 divided by your contribution margin percentage, the share of each sale left after product, shipping, payment and return costs. If your ROAS is above break-even, ads are adding profit; below it, they are losing money. For repeat-purchase businesses, compare CAC (cost to acquire a customer) with LTV (lifetime profit per customer). - [Email Marketing for Small Businesses in India: Build a List and Your First Welcome Sequence (2026)](https://bharatpeople.in/email-marketing-small-business.html): To start email marketing, pick an email tool with automation, verify your own domain with SPF, DKIM and DMARC, and grow a list with clear consent using a useful lead magnet. Then set up a five-email welcome sequence that delivers the freebie, introduces you, shares your best help, shows proof and makes one clear offer. Measure clicks, replies and sales rather than opens. ## Topics - [SEO](https://bharatpeople.in/seo.html): Learn SEO from scratch: keywords, on-page SEO, technical SEO, local SEO and Google updates, explained for Indian websites and businesses. - [PPC](https://bharatpeople.in/ppc.html): Learn pay-per-click advertising for Indian businesses: Google Ads, Meta Ads, budgets, bidding, ad copy, landing pages and conversion tracking. - [Google Ads](https://bharatpeople.in/google-ads.html): Learn Google Ads step by step: Search campaigns, Performance Max, Shopping, YouTube ads, keywords and reporting for Indian budgets. - [Meta Ads](https://bharatpeople.in/meta-ads.html): Learn Meta Ads Manager: campaign objectives, audiences, creatives, click-to-WhatsApp ads, Pixel and Conversions API, and scaling for Indian brands. - [Social Media](https://bharatpeople.in/social-media-marketing.html): Grow on Instagram, YouTube, LinkedIn and WhatsApp with content calendars, Reels, Shorts and community building, made for Indian brands and creators. - [Email Marketing](https://bharatpeople.in/email-marketing.html): Learn email marketing for Indian businesses: build your list, write emails people open, set up automations, improve deliverability and track results. - [Performance Marketing](https://bharatpeople.in/performance-marketing.html): Learn performance marketing: funnels, ROAS, CAC, LTV, GA4, attribution and scaling paid campaigns profitably for Indian businesses. ## Free resources - [Templates and checklists](https://bharatpeople.in/resources.html): SEO audit checklist, Indian festive content calendar, ad copy and email templates, UTM naming, campaign launch checklist. - [Calculators](https://bharatpeople.in/tools.html): break-even ROAS, PPC metrics, ad budget planner and email metrics, in ₹. - [Glossary](https://bharatpeople.in/glossary.html): digital marketing terms in plain language. ## About - [About BharatPeople](https://bharatpeople.in/about.html) - [Contact](https://bharatpeople.in/contact.html)