Google Ads for Bharat
Reach people at the exact moment they search for what you sell. Learn Search, Performance Max, Shopping and YouTube ads, set up for ₹ budgets.
New to Google Ads?
Account setup, keywords, ad copy, budgets, conversion tracking and your first 30 days.
Your First CampaignFollow these three steps in order
- 1Google Ads guideStart with a Search campaign
- 2₹500/day planWhat works on a small budget
- 3PPC metrics calculatorCTR, CPC, CPA in one place
Search Campaigns
Text ads on Google search results, the best place to start for most businesses.
Learn this- Structuring a Search campaignCampaigns, ad groups and themes that stay manageable.
- Negative keywords: stop wasting moneyBuild a starter negative list for your industry.
- Assets (extensions) that lift CTRSitelinks, callouts, calls and locations.
- Keyword match types explained simplyBroad, phrase and exact: when to use each.
- Reading the search terms reportFind winners and add negatives every week.
- Local keywords: 'near me' and city termsCapture people searching in your area.
- Performance Max explained for beginnersHow PMax uses Search, YouTube, Display, Gmail and Maps.
- Asset groups and audience signalsGive PMax the right inputs.
- When PMax is not the right choiceSmall budgets, weak tracking and lead quality issues.
- Google Merchant Center setupProduct feeds, policies and verification.
- Feed optimisation that improves Shopping adsTitles, images and product attributes.
- Free listings vs Shopping adsGetting free visibility first.
- YouTube ad formats explainedSkippable, non-skippable, bumper and Shorts.
- Making a YouTube ad on a phoneSimple scripts and setups that work.
- Measuring YouTube ads properlyViews, engaged-view conversions and brand lift.
- 5 Google Ads reports to check every weekSearch terms, auction insights and more.
- Conversion value and ROAS in Google AdsTrack revenue, not just leads.
- Google Ads + GA4: linking and reading dataSee what people do after the click.
In-depth guides
Google Ads on ₹500 a Day: What Actually Works for Small Indian Businesses
Realistic maths, the right keywords, money-saving settings, bidding, landing pages and a four-week routine for small budgets.
Landing Pages That Convert: A Practical Checklist for Indian Businesses (2026)
Message match, headlines, offers, trust, forms, WhatsApp and call buttons, mobile speed and testing: everything that decides whether a paid click becomes a customer.
Conversion Tracking with Google Tag Manager: A Beginner's Guide for Indian Advertisers (2026)
Track the actions that matter (forms, WhatsApp clicks, calls and purchases) across Google Ads, GA4 and Meta, without editing your website code each time.
Google Ads for Beginners: Launch Your First Campaign Step by Step (2026)
Account setup, conversion tracking, keywords, ads, budgets in ₹, bidding and a 30-day optimisation routine, explained for Indian businesses.
Google Performance Max Explained: When It Works and How to Set It Up (2026)
How Performance Max works across Google's channels, when it's the right choice, how to set it up properly and how to keep control of it.
Google Ads: common questions
Still have a question? Ask us, and real people reply.
Ask a questionContact BharatPeopleIs there a minimum budget for Google Ads in India?
Google lets you set your own daily budget. What matters is having enough budget to get meaningful clicks each day in your industry; check your expected CPC in Keyword Planner first.
Search or Performance Max: which should I start with?
Most beginners learn more from a Search campaign first, because you can see the exact keywords and control them. PMax works better once conversion tracking is reliable.
Why are my ads getting clicks but no leads?
Usually it's broad keywords, a weak landing page or missing tracking. Check your search terms report and landing page first.
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