PPC & Paid Ads
Pay only for results that matter. Learn how to set budgets in ₹, write ads people click, build pages that convert and track every lead and sale.
New to PPC?
From account setup to your first conversions, with a ₹500/day example plan.
Google Ads Step by StepFollow these three steps in order
- 1Google Ads guideYour first Search campaign
- 2Meta Ads guideFacebook & Instagram ads
- 3ROAS calculatorKnow your break-even before you spend
- Google Ads vs Meta Ads: which one for your business?Search intent vs discovery, and how to choose.
- Google Ads hub: everything in one placeSearch, PMax, Shopping and YouTube.
- Meta Ads hub: everything in one placeFacebook, Instagram and WhatsApp ads.
- How to set a daily ad budget in ₹Work backwards from leads, conversion rate and CPC.
- Smart bidding explained simplyMaximise conversions, target CPA and target ROAS.
- When to scale a campaign, and by how muchAvoid resetting learning while you grow spend.
- Responsive search ads: writing 15 headlines that workVariety, keywords and clear offers.
- Hooks for Meta ads in the first 3 secondsThumb-stopping openings for Reels and Stories.
- Ad copy in Hindi and HinglishWhen local language improves performance.
- Landing page checklist for paid trafficOne goal, fast load, clear offer, trust signals.
- WhatsApp vs form vs call: picking the right CTAMatch the action to how your customers like to talk.
- Mobile-first landing pages for IndiaMost traffic is on phones, so design for that first.
- Conversion tracking basics: what to trackLeads, calls, purchases and micro-conversions.
- Google Tag Manager for beginnersInstall tags without touching your website code each time.
- UTM parameters: a naming system that scalesClean reports in GA4 from day one.
In-depth guides
Google Ads on ₹500 a Day: What Actually Works for Small Indian Businesses
Realistic maths, the right keywords, money-saving settings, bidding, landing pages and a four-week routine for small budgets.
ROAS, CAC and Break-even: The Numbers Every Indian Advertiser Needs (2026)
Simple formulas and worked ₹ examples for ROAS, break-even ROAS, CAC, LTV, contribution margin, MER and POAS, including COD and returns.
Google Analytics 4 (GA4) for Beginners: Setup and the Reports You Actually Need (2026)
Set up GA4 properly, track the actions that matter, connect Google Ads and Search Console, and focus on the few reports that actually guide decisions.
Landing Pages That Convert: A Practical Checklist for Indian Businesses (2026)
Message match, headlines, offers, trust, forms, WhatsApp and call buttons, mobile speed and testing: everything that decides whether a paid click becomes a customer.
Meta Ads for Beginners: Facebook & Instagram Ads Guide for India (2026)
Business setup, objectives, audiences, creatives that stop the scroll, click-to-WhatsApp ads, accurate tracking and how to read your results.
Conversion Tracking with Google Tag Manager: A Beginner's Guide for Indian Advertisers (2026)
Track the actions that matter (forms, WhatsApp clicks, calls and purchases) across Google Ads, GA4 and Meta, without editing your website code each time.
Google Ads for Beginners: Launch Your First Campaign Step by Step (2026)
Account setup, conversion tracking, keywords, ads, budgets in ₹, bidding and a 30-day optimisation routine, explained for Indian businesses.
Google Performance Max Explained: When It Works and How to Set It Up (2026)
How Performance Max works across Google's channels, when it's the right choice, how to set it up properly and how to keep control of it.
PPC: common questions
Still have a question? Ask us, and real people reply.
Ask a questionContact BharatPeopleHow much should I spend on ads to start?
Start with a budget you can afford to learn with for at least 2–4 weeks. Many small Indian businesses begin with ₹300–₹1,000 per day. Our budget calculator helps you work backwards from your lead goal.
Should I hire an agency or run ads myself?
Learning the basics yourself helps either way. Even if you hire someone later, you'll know what good reporting looks like.
What is a good ROAS?
It depends on your margins. Use the break-even ROAS calculator in our free tools to find the minimum you need to be profitable.
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