Performance Marketing
Turn ad spend into predictable growth. Learn the numbers behind profitable campaigns, set up GA4 properly and scale what works.
New to Performance Marketing?
A simple formula, a worked D2C example and a free calculator to find your number.
Break-even ROASFollow these three steps in order
- 1ROAS calculatorFind your break-even ROAS
- 2Funnel basicsFrom awareness to repeat purchase
- 3GA4 setupTrack what matters
- Full-funnel marketing explainedAwareness, consideration, conversion and loyalty.
- Building an offer that convertsPrice, bundle, guarantee and urgency.
- Marketing budget split across channelsHow to divide spend between search, social and retention.
- ROAS vs POAS vs MERRevenue, profit and blended efficiency.
- CAC and LTV: the growth equationHow much you can afford to pay for a customer.
- Contribution margin for D2C brandsInclude shipping, returns and COD costs.
- GA4 setup checklistData streams, key events and linking ads.
- GA4 for beginners: the 6 reports you needAcquisition, engagement and monetisation.
- Looker Studio dashboards for marketersBuild a one-page performance report.
- Why platforms disagree about conversionsAttribution windows, models and modelled data.
- Data-driven attribution explainedHow GA4 and Google Ads assign credit.
- Incrementality testing on a small budgetHoldouts and geo tests made simple.
- Scaling from ₹10k to ₹1 lakh a monthWhat breaks and how to prepare.
- Creative volume: the hidden leverWhy more ads often beats more targeting.
- Cash flow and ad spendPlan spend around payment cycles and COD.
In-depth guides
ROAS, CAC and Break-even: The Numbers Every Indian Advertiser Needs (2026)
Simple formulas and worked ₹ examples for ROAS, break-even ROAS, CAC, LTV, contribution margin, MER and POAS, including COD and returns.
Google Analytics 4 (GA4) for Beginners: Setup and the Reports You Actually Need (2026)
Set up GA4 properly, track the actions that matter, connect Google Ads and Search Console, and focus on the few reports that actually guide decisions.
Performance Marketing: common questions
Still have a question? Ask us, and real people reply.
Ask a questionContact BharatPeopleWhat is performance marketing?
Marketing where you pay for, and measure, specific results such as clicks, leads or sales. Google Ads, Meta Ads and affiliate marketing are common examples.
What's the difference between ROAS and profit?
ROAS is revenue divided by ad spend. It ignores product cost, shipping and returns. A campaign can have a high ROAS and still lose money; that's why break-even ROAS matters.
Do I need GA4 if I use Google and Meta Ads?
Yes. GA4 shows what happens on your site across all channels, which ad platforms can't do on their own.
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