Templates, checklists & calendars
Practical resources you can copy and use today. No signup needed.
Checklist
SEO audit checklist
32 checks to run on any website. Fix the foundation first.
Foundation
- Site uses HTTPS everywhere
- Google Search Console verified
- XML sitemap submitted
- GA4 installed and recording
- Google Business Profile claimed (if local)
- robots.txt doesn't block key pages
- No important pages set to noindex
- One preferred domain with redirects
On-page
- Unique title tag on every page
- Helpful meta descriptions
- One clear H1 per page
- Logical H2/H3 headings
- Main answer near the top
- Internal links to related pages
- Descriptive image alt text
- Author and updated date on articles
Technical
- Mobile-friendly layout
- Good Core Web Vitals
- Images compressed and sized
- No broken internal links
- Canonical tags on duplicate pages
- Clean, readable URLs
- Structured data passes Rich Results Test
- Helpful 404 page
Content & trust
- One main topic per page
- Content matches search intent
- Original photos and examples
- Complete About and Contact pages
- Reviews and proof shown
- Outdated pages updated or merged
- Thin pages improved or removed
- Clear next step on every page
Template
Indian festive content calendar
Plan a year of posts and campaigns. Many festival dates follow the lunar calendar and change each year, so confirm exact dates before scheduling.
| Month | Key dates & moments | Content ideas |
|---|---|---|
| January | Republic Day (26 Jan), Makar Sankranti / Pongal / Lohri, New Year goals | Goal-setting content, patriotic creative, harvest greetings |
| February | Valentine's Day, wedding season, Union Budget | Gift guides, couple offers, budget explainers for your niche |
| March | Holi (date varies), Women's Day (8 Mar), financial year-end | Colourful creative, women-led stories, year-end offers |
| April | New financial year, Baisakhi and regional new years, summer | Fresh-start offers, regional greetings, summer products |
| May | Akshaya Tritiya (date varies), Mother's Day, exam results | Auspicious buys, gifting, career content |
| June | Father's Day, monsoon arrives, schools reopen | Gifting, monsoon care, back-to-school |
| July | Monsoon season, mid-year sales | Mid-year sale, indoor activities, monsoon tips |
| August | Independence Day (15 Aug), Raksha Bandhan, Janmashtami (dates vary) | Freedom sales, sibling gifting, festive greetings |
| September | Ganesh Chaturthi, Onam, Navratri may begin (dates vary) | Festival prep, regional campaigns, pre-festive teasers |
| October | Navratri, Dussehra, Diwali in some years (dates vary) | Big festive campaigns, gifting, sale announcements |
| November | Diwali or Bhai Dooj in some years, Children's Day, Black Friday, weddings | Peak sales, gift guides, wedding offers |
| December | Christmas, year-end sales, New Year's Eve | Year-in-review, gifting, holiday offers |
Templates
Ad copy templates
Fill in the brackets, and keep every claim honest and specific.
Google Search headlines
- [Service] in [City], Book Today
- [Number]+ Happy Customers in [City]
- Starting at ₹[Price] · No Hidden Costs
- Same-Day [Service] Available
- Rated [X]★ on Google
- Free [Consultation/Visit/Quote]
Meta ad hooks
- Still [problem]? Here's what helped [customer type].
- [Number] things nobody tells you about [topic].
- If you live in [City], read this.
- From [before] to [after] in [time].
- We tested [X] so you don't have to.
Calls to action
- WhatsApp us for a quick quote
- Book your free visit
- Get the price list
- Shop the festive collection
- Download the free checklist
Templates
Email templates
Short outlines to adapt to your brand voice.
Welcome email
- Subject: Welcome! Here's your [freebie]
- Thank them and deliver the promise
- Say what they'll get and how often
- Share your single best resource
- Ask one question to reply to
Festive offer email
- Subject: Your [festival] offer is here
- One-line festive greeting
- The offer and the deadline
- 2–3 bestsellers with images
- One clear button
Win-back email
- Subject: We miss you, [Name]
- Acknowledge it's been a while
- Show what's new
- A small reason to return
- Easy option to unsubscribe
Template
UTM naming convention
Use lowercase and hyphens, and the same names every time, so GA4 stays clean.
| Parameter | Meaning | Examples |
|---|---|---|
| utm_source | Where traffic comes from | google, facebook, instagram, whatsapp, newsletter |
| utm_medium | Type of traffic | cpc, paid-social, email, organic-social, referral |
| utm_campaign | Campaign name | diwali-sale-2026, lead-gen-pune |
| utm_content | Which ad or link | reel-hook-a, banner-top |
| utm_term | Keyword (optional) | ac-repair-near-me |
Checklist
Campaign launch checklist
Run through this before turning on any paid campaign.
Before launch
- Goal and target cost per result written down
- Conversion tracking tested
- Landing page fast on mobile
- Phone and WhatsApp numbers correct
- UTM tags added
- Budget and end date set
First 72 hours
- Ads approved
- Spend pacing normally
- Conversions recording
- Leads followed up within an hour
- No obviously irrelevant searches
Every week
- Review cost per result
- Check search terms or placements
- Refresh tired creatives
- Note learnings in one document
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