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News, how-tos and platform updates on SEO, Google Ads, Meta Ads, social media, email and performance marketing.
AI Overviews in India: how to keep clicks from Google
What changes when Google answers first, and how to still earn the visit.
Google's November core update: what Indian websites should check first
A calm checklist for when rankings move.
Google Ads for a ₹500/day budget: what actually works
Campaign types, match types and bidding for small budgets.
Click-to-WhatsApp ads: a setup guide for D2C brands
Connect WhatsApp, write the greeting and handle leads.
10 Instagram Reel formats for local businesses
Repeatable ideas for salons, cafés, coaching centres and clinics.
Performance Max vs Search campaigns on a small budget
When each campaign type makes sense.
Festive-season email calendar: Diwali to New Year
What to send, and when, through the busiest season.
Click-to-WhatsApp ads vs lead forms: which gets better leads?
Lead quality, cost and follow-up compared.
Email subject lines for Indian audiences: what to test
Hinglish, emojis, urgency and personalisation.
Break-even ROAS: the one number every advertiser needs
A simple formula with a worked D2C example.
GA4 for beginners: the 6 reports you need
Acquisition, engagement and monetisation basics.
LinkedIn content strategy for founders
Post formats and a weekly rhythm that builds authority.
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